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P-Product Joins Tensilica's Partner Network: Ports Codecs to the HiFi 2 Audio Engine

SANTA CLARA , Calif. – September 10, 2007 – Tensilica, Inc. today announced that P-Product has joined its Xtensions partner network. P-Product has already ported audio software to Tensilica's HiFi 2 Audio Engine and has significant expertise in audio and video software porting.
"Customers interested in custom ports of specialized audio codecs can turn to P-Product because they have the expertise in programming Tensilica's HiFi 2 Audio Engine platform," stated Larry Przywara, Tensilica's director of mobile multimedia. "With their porting and algorithm optimization experience, P-Product is a strong asset for our HiFi 2 customers."
"The HiFi 2 Audio Engine is a very well optimized core for all audio functions, ranging from low-power MP3 to high-end surround sound," stated Michael Vulikh, CEO of P-Product. "The audio centric instructions Tensilica created enable easy programming in C code, avoiding the time consuming assembly-level programming usually required when porting audio algorithms to the typical DSPs and CPUs. The HiFi2 audio engine allows us to deliver superior MHz performance with far less development effort."

About P-Product
P-Product develops efficient implementations of digital signal processing software based on standard or custom specifications using algorithm optimizations and deep implementation optimization. The company has extensive experience in audio and video codec porting. For more information, see www.p-product.com.

About Tensilica
Tensilica, Inc., is the recognized leader in configurable processor technology and has leveraged that technology to become the leading supplier of licensable controllers and DSP cores for mobile audio and video applications. Tensilica offers the broadest line of controller, CPU, network, and specialty DSP processors on the market today – including full software toolchain and modeling support - in both an off-the-shelf format via the Diamond Standard Series cores and with full designer configurability with the Xtensa processor family. The modern design behind all of Tensilica's processor cores provide semiconductor companies and system OEMs with the lowest power, smallest area solutions for high-volume products including mobile phones and other consumer electronics, networking and telecommunications equipment, and computer peripherals. For more information on Tensilica's patented, benchmark-proven processors, visit www.tensilica.com.