How We Helped Create a Personalized AI-powered Health Optimization Platform

Quick project facts

United States
16 specialists
2020 - present
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How We Helped Create a Personalized AI-powered Health Optimization Platform

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United States
16 specialists
4.5 years

Introduction

About the product

InsideTracker is a system that provides a personal health analysis and data-driven wellness guide by integrating user health data from blood tests, DNA, and fitness trackers. Based on that data, the app would generate personalized plans for nutrition, workouts, and lifestyle improvements.

Client’s objectives

The client came to us with an existing minimal viable product that needed a serious upgrade. The crucial objectives were:Scaling both web and mobile platforms and making them smarter, more connected, and more user-friendly.Bringing together data from blood tests, DNA results, and fitness trackers, giving users a full picture of their health in one place.Creating a foundation for flexible and forward-looking growth with regular feature updates and support for new data sources.We talked about making the experience more engaging—encouraging users to log daily habits, track progress with visual feedback, and get real-time updates on their wellness score and critical health metrics.

Technical challenges

Data Management: Data Integration

Integrating data from multiple sources. The data comes in various formats and must be harmonized to provide a coherent analysis.

Data Management: Scalability

Managing and processing large volumes of data efficiently is critical. The system must be capable of scaling to handle increasing amounts of data as more users join the platform.

Data Security and Privacy

Protecting sensitive health data is paramount. Ensuring compliance with regulations like GDPR and HIPAA adds complexity to data management and requires robust security measures.

AI Development

Ensuring that AI algorithms provide accurate and reliable health recommendations based on diverse data inputs (blood tests, DNA, fitness trackers) is crucial. The AI must be trained on extensive, high-quality datasets to avoid errors and biases.

User Experience

Designing an intuitive and user-friendly interface that effectively communicates complex health data and recommendations is challenging. The app must be accessible and easy to navigate for users of all ages and technical abilities.

Delivery approach

1. Business Analysis

Researching target users, especially those seeking personalized health insights. Defined key features like biomarker analysis, DNA integration, fitness tracking, and personalized recommendations. Determined non-functional requirements.

2. Feasibility Testing

Building and testing early versions to validate core features across platforms and gather feedback for improvements. Continuously updating, fixing issues, and integrating new health data sources.

3. Solution Architecture

Designing the overall architecture, including microservices, serverless components, and data flow. Choosing appropriate technologies and tools for front-end, back-end, and data management.

4. Environment Setup

Setting up IDEs, version control systems, and CI/CD pipelines. Establishing environments for automated and manual testing to ensure quality.

5. Core Modules Implementation

Developing modules for biomarker analysis, DNA data integration, and fitness tracker synchronization. Implementing recommendation systems and creating dashboards for health metrics and real-time updates.

6. Application Development

Developed responsive web apps and native mobile apps. Built RESTful and GraphQL APIs, managed relational/NoSQL databases, and integrated AI algorithms for data analysis and insights. Ensured high functional, quality, and performance testing across platforms.

7. Data Processing and AI Integration

Implementing data processing pipelines using Apache Spark and Pandas for managing health data. Integrating ML models for personalized recommendations and predictive analytics.

8. Deployment

Deploying the applications to production environments and publishing them on Google Play and the App Store. Providing ongoing maintenance and feature updates.

Deliverables

Cross-platform Apps

Fully functional web, iOS, and Android apps with real-time health tracking and integration with devices like Apple Watch and Fitbit.

AI-Powered Personalization

Seamless implementation of ML models for dynamic wellness recommendations.

Secure Data Ecosystem

GDPR- and HIPAA-compliant infrastructure with advanced data encryption and access control.

Scalable Architecture

Microservices and serverless design supporting future feature expansion.

Business impact

  • Accelerated product roadmap delivery with a fully autonomous team.
  • Reduced cost for product development process.
  • Scalable resourcing adapted to product evolution and user growth.
  • Strengthened compliance, performance, and user engagement across platforms.

InsideTracker now

  • Product trusted by over 100,000 users
  • 10 bil+ data points collected
  • Business engaged 15M+ investments
  • 75% of customers improve a healthspan category score, indicating progress to overall health

Specialists worked on the project

  • 1 UI/UX Designer
  • 1 ML Engineer
  • 3 Back-End Developers
  • 1 DevOps
  • 2 Front-End Developers
  • 2 Android Developers
  • 2 iOS Developers
  • 4 QA Engineers

Technologies applied

Technologies & Tools
  • APIs: RESTful APIs, GraphQL
  • Cloud Services: AWS, GCP
  • Version Control: Git, GitHub, GitLab
  • Automation Testing Frameworks: Selenium, Appium, XCTest (iOS), Espresso (Android)
Programming Languages
  • Web Development: JavaScript, TypeScript, HTML, CSS, Python, Java
  • Mobile Development: Swift, Kotlin
Libraries
  • Web Libraries: Redux, Axios, D3.js, Material-UI Mobile
  • Libraries: Alamofire, Retrofit, Room
  • Data Visualization: Chart.js, Highcharts, Formik, Yup, React Query, Recharts, Styled Components
Testing

Jest, Mocha, XCTest, Espresso, TensorFlow, Scikit-learn, PyTorch

Data Management
  • Databases: PostgreSQL, MySQL, MongoDB
  • Database Management Systems: Amazon RDS, Firebase
  • Data Integration: Apache Kafka, Apache Spark
  • Data Storage: Amazon S3, Google Cloud Storage

Got an idea? Let's bring it to life together.

1

Submit your request

Tell us more about your project goals and technical needs so we can prepare all the necessary information for our intro meeting.

2

Align project vision

Our specialists will learn the input data, hold the Q&A session, and outline the project development strategy that will match your goals and decision-making criteria.

3

Receive commercial offer

Based on our discussions, we will provide you with the recommendations on how to organize the project development process and evaluate the scope of work.