Introduction

About the product

InsideTracker is a system that provides a personal health analysis and data-driven wellness guide by integrating user health data from blood tests, DNA, and fitness trackers. Based on that data, the app would generate personalized plans for nutrition, workouts, and lifestyle improvements.

Client’s objectives

The client came to us with an existing minimal viable product that needed a serious upgrade. The crucial objectives were:

• Scaling both web and mobile platforms and making them smarter, more connected, and more user-friendly. 

• Bringing together data from blood tests, DNA results, and fitness trackers, giving users a full picture of their health in one place. 

• Creating a foundation for flexible and forward-looking growth with regular feature updates and support for new data sources.

We talked about making the experience more engaging—encouraging users to log daily habits, track progress with visual feedback, and get real-time updates on their wellness score and critical health metrics. 

Technical challenges

Delivery approach

Deliverables

• Cross-platform Apps
  Fully functional web, iOS, and Android apps with real-time health tracking and integration with devices like Apple Watch and Fitbit.

• AI-Powered Personalization
  Seamless implementation of ML models for dynamic wellness recommendations.

• Secure Data Ecosystem
  GDPR- and HIPAA-compliant infrastructure with advanced data encryption and access control.

• Scalable Architecture
  Microservices and serverless design supporting future feature expansion.

Business impact

InsideTracker now