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P-Product Becomes Tensilica Authorized Software Design Center Providing Support for DSP, Audio and Video Implementations

SANTA CLARA, Calif. – December 2, 2008 – Tensilica, Inc. today announced that P-Product, of Needham, MA, has joined Tensilica’s Xtensions Partner network as an authorized software design center, specializing in efficient implementations of digital signal processing (DSP) software. P-Product has extensive expertise in audio and video as well as in WiMAX and LTE. P-Product has already ported multiple audio software modules to Tensilica’s popular HiFi 2 Audio Engine.

"As we completed our first port to the HiFi 2 Audio Engine, we were impressed with the ability of Tensilica’s cores to be optimized with custom instructions for complex signal processing applications," stated Michael Vulikh, CEO of P-Product. "Tensilica’s automated tools let engineers add instructions directly to the processor, letting companies avoid the time-consuming work of adding specialized hardware blocks to general-purpose CPUs. And then these optimized instructions are automatically understood by the C compiler, so there’s no need for assembly language programming"

"P-Product has proven their ability and commitment to provide excellent software support for Tensilica’s customers,” stated Chris Jones, Tensilica’s director of strategic alliances. "Their expertise in wireless, as well as multimedia software, can help jump start design efforts."